I am Jessuri Alejandri

I help companies to reach their business goals, through communication strategies, events and experiences.

Contact me:

+ 52 442 128 1907

Perfil

Professional Profile.

Entrepreneur and consultant, with more than 15 years of experience, specialized in the development, organization and execution of projects, design of communication and creative strategies; business experiences and events.

My job is to create the right conditions to improve the relationship between the brand and its market, to get results; whether they are internal or external customers.

Experiencia

Professional Experience.

Sept. 2007 - to date.

CEO .

Tree house

Tree House is an agency specialized in the design of strategies aligned to a business objective, through high-impact corporate events such as conventions, congresses, incentive trips, experiences, product launches, business meetings, BTL activations, road shows , expo stands, hybrid and virtual events, digital launches with solutions for world-class companies such as Telcel, Samsung, Harley-Davidson, Alcatel, LG, Mabe, CANACINTRA, COMPARMEX and different state governments in Mexico.

My job at Tree House is to lead the agency; emphasizing the marketing and commercial area; working directly with key accounts in the development of their projects.

Learn more

Know more

Jun. 2011 - to date.

Head of Operations.

Photofest.

Co-founder and COO at Photofest; the most important photojournalism festival in Mexico and Latin America. Since 2011, more than 450,000 people have attended the event for photographic exhibitions, conferences and workshops; We have the participation of internationally renowned brands such as National Geographic, World Press Photo, VII Photo of New York and alliances with national and international communication media such as Time Magazine, Washington Pots, The Telegraph, El Clarín, Proceso, Reforma, among many others. who have joined as strategic allies for the project.

My job at Photofest consists of designing, planning, organizing and producing the event from its creative conception, to its operation and execution.

2020

Managing Director.

HTSP

I am currently developing my most recent project; an E-Learning platform, whose objective is to help develop the lives of millions of people, through a model of education and certification for competencies with official value endorsed by the Secretaría de Educación Pública en México.

An ambitious project that seeks to be part of the most important online network of human capital consultants and trainers.

Project under development.

Coming soon

Capabilities.

Bringing projects to reality, from their design and conception, to their execution; through organization, logistics and advanced planning.
Design communication and creative strategies to convey a message or concept to an audience to achieve a goal.
Design business experiences and events such as conventions, congresses, incentives, launches, activations, business meetings, among many others.
Design and produce exhibition spaces such as exhibition stands, displays and scenography.
Audiovisual production.
Structure and lead high performance teams.
Carry out virtual events and digital launches.
Administration and finance.
Management and coordination of suppliers.
Design of group activities and teambuilding.
Project development and financial feasibility analysis.
Generation of plan and business model.

Abilities.

Leadership of high performance teams.
Creation or optimization of work systems.
Consulting and professional services.
Negotiation and commercial closing.
Design of programs, training courses and development of human capital.
Projects management.

Skills.

Languages

Spanish English.

Skills.

Design of scenographies, stands and displays.
Design of exhibition spaces.
Product launches and activations.
Industrial design.
Digital marketing.
Administration and finance.
Generation of web pages.
3D design and rendering.
Graphic and digital design.

Competencias

Formación

Academic Formation.

Certification in the EC0301 standard in "Design of Human Capital Training Courses"; in the Instituto de Certificación Empresarial de México, endorsed by the SEP.
Certification in the EC0076 standard in "Evaluation of the competence of candidates based on Competency Standards"; in the Instituto de Certificación Empresarial de México, endorsed by the SEP.
Certification in the EC0217.1 standard in "Teaching human capital training courses in a group face-to-face"; in the Instituto de Certificación Empresarial de México, endorsed by the SEP.
Certification in the EC0366 standard in "Online Courses design and launch"; in the Instituto de Certificación Empresarial de México, endorsed by the SEP.
Marketing Course "Free Seminar Launch Funnel", from the Mexican Business Certification Institute.
Consultative sales course with an educational focus from the Instituto de Certificación Empresarial de México.
Business Master at the Escuela Libre de Negocios.
Sales Specialization at the Business Executive Training Institute in México.
Lean Sales Course with MH Services.
Advance planning and organization at Instituto Mundial de Organización y Planeación Avanzada.
Industrial and Process Engineer at the University of Valle de México.

Case Studies

I have had the opportunity to work on great projects, for great people and companies.

The 3 projects that I present below are those that resonated with the people I work with every day; as well as those that I consider to be of great value to me for the challenge they represented and the incredible experiences they gave me.

I hope you like them as much as I do.

Proyectos

Telcel conventions

I have had the opportunity to work with our clients and friends of Telcel since 2009, holding strategic events for the company in different areas.

In 2014, managers approached to find a very specific solution for their communication needs. The objective of the project sought to unify the entire strategic message of the company under the same line.

Previously, conventions were held at the regional level and each region brought down the message of the company to its commercial force. The solution sought to centralize the holding of its conventions under the same organization and communication.

We were able to successfully implement this project, holding 8 conventions in a period of 2 months, for more than 2,500 people.

The real challenge in this project consisted in the implementation of high-performance work teams with the ability to control every detail, considering the following aspects:

The organization, planning and operation of each of the 8 events with work cells simultaneous high performance due to the nature of the project, under the same line of communication in both strategy and tactics.
Total control of the logistics of the event in the coordination of transfers, hotel, audiovisual production, graphic production, content, hiring of speakers, design and operation of group activities; shows and shows inside and outside the hotel, parallel agendas for guests according to their profile, breakouts, catering, hosting, special assemblies, stands, sponsorships, project management, administrative and financial management.

We managed to implement in this project, the bases of organization, planning and operation; under an organizational and strategic methodology for future events.

We have developed this project on various occasions and we are strategic allies for our clients and friends.

Photofest

The most important international festival of photojournalism and documentary photography in Mexico and Latin America.

In addition to the projects that I have worked for various clients and friends; I firmly believe in creating my own initiatives that help people to develop their life.

In 2009, documentary photographer, National Geographic explorer and good friend Ricardo Azarcoya and I, got together to create an event that had the ability to promote photographic talent in Mexico, through talks, workshops and conferences with the maximum exponents of photography in the world; help people through free efforts to develop their professional careers and open opportunities to improve their quality of life.

In 2012 we launched the first documentary photography festival in Mexico, drawing the attention of state governments, major brands and national and international media that participated in the project since the beginning.

Every year Photofest attracts more than 80,000 attendees through international speaker conferences, workshops to develop competencies in editing and photography, outdoor documentary screenings and open-air exhibitions that intervene in public spaces and transport the guest to another world where they can appreciate high-level photographic content.

We have brought together more than 500 K people, 21 photographic exhibitions and world premieres of renowned brands in world content, more than 45 international speakers for workshops and conferences, and we have promoted the talent of photography in Mexico for more than 10 years. .

Currently, Photofest is evolving and has become a platform that integrates 4 large areas of development, to have a greater scope:

The festival.
Photofest Academy (E learining).
Outdoor Workshops (Workshops given in travel experiences).
Exhibitions (world-class photographic exhibitions in public spaces).

Exposición VII Photo

Exposición Ocean Soul

Medios

Exposición VII Photo

1/13

With the arrival of the pandemic in early 2020, business tourism and events practically disappeared. From one day to the next it was no longer necessary, thousands of people and companies lost their jobs, savings and sources of income. One of the most important industries in the world became obsolete.

The connection and communication between people became digital and those of us who are dedicated to the events and communication industry saw an opportunity to move forward, with a digital event format.

Hard work and training, development and professionalization of a digital service and the methodology to really make events that would impact and meet the objectives that our clients were looking for.

The IV Virtual Congress Childhood Obesity is the first virtual event in which I had the opportunity to design and develop. A complex agenda with multiple speakers from all over the world and more than 1,500 people attending the event remotely.

We managed to develop the entire structure of the online event. From de communication, selling tickets, registration, mass mailing, virtual event platform with the required capabilities to support the event needs, speakers coordination in different parts of the world, the development of the event in a professional TV set, delivery of certificates of participation and event content; a challenge that opened doors for us and generated work for people who were eager to be active again.

This particular event means a lot to me, because it gave me the opportunity to reactivate myself in the most difficult period I have ever experienced in my life.